Gregor Lisjak extra virgin olive oil bottle, Istrska belica label, on olive green The olive oil bottle on a kitchen counter with linen and ceramics
Bottle lying on fresh green olives, Istrska belica Hand holding the olive oil bottle, label facing the camera Bottle on pumpkin seeds and olives Dark truffle edition of the bottle among black truffles
Chilli edition of the bottle on a bed of red chillies Garlic edition of the bottle among garlic bulbs Lemon edition of the bottle among lemons Orange edition of the bottle among oranges

Gregor Lisjak

Visual identity and packaging for Gregor Lisjak, an olive grower and miller at Krkavče in Slovenian Istria, who has been pressing extra virgin olive oil since 1992.

The mark is a single olive inside a ring, drawn to hold at the size of a bottle cap and again on the face of a five-litre tin. It repeats on the closure, the label and the can, and it is the only ornament in the system.

The range divides in two. The estate oil, pressed from Istrska belica olives, carries a white label with the text set small and centred; the infused oils — garlic, truffle, lemon, orange, chilli, and a blend of olive and pumpkin oil — each take a single flat colour across bottle, cap and type. The bottle is flat-sided with rounded shoulders rather than the usual cylinder, and the same silhouette scales from 250 ml to 500 ml. Origin is stated on every piece: Krkavče, Istra.

Client
Gregor Lisjak, Krkavče, Slovenian Istria
Scope
Visual identity, packaging, label system
Range
Istrska belica extra virgin olive oil; six infused oils
Formats
250 ml and 500 ml bottles, 5 l tin