Angelus mineral water bottle in clear glass, the name in gold foil on a white uncoated label The Angelus bottle on a laid restaurant table in daylight, a plain tumbler of water beside it The bottle on a pale travertine nightstand at dawn, an empty tumbler and folded linen beside it The bottle on a wet stone ledge at the edge of a spring, clear water moving behind The bottle and a filled tumbler on a dark oak table by candlelight Both bottle sizes side by side on a pale shelf beside a stack of clean tumblers Label detail: the line about the water in flat black type above the Tomaž Hojnik mark in gold

Angelus

Branding, bottle and label for Angelus, a natural mineral water bottled by Tomaž Hojnik.

The spring was identified in the eighteenth century and recorded as having therapeutic properties. The water itself is very lightly mineralised with a neutral taste, and the bottle takes its form from the medicinal liquid bottles that were in general use when the source was first described.

The glass is clear and the label is not. Everything visible is either the water or the paper: an uncoated white stock, the name in gold foil, one line of flat black type stating what the water is, and the producer's mark at the foot. There is no colour field, no illustration and no back-of-pack panel competing with the front. The two sizes share one label proportion, so a large and a small bottle set on the same table read as one object at two scales.

Client
Tomaž Hojnik — Angelus natural mineral water
Scope
Brand identity, bottle design, label design
Formats
Two glass bottle sizes, aluminium closure
Techniques
Gold foil stamping on uncoated label stock
Recognition
Red Dot Design Award