Angelus
Branding, bottle and label for Angelus, a natural mineral water bottled by Tomaž Hojnik.
The spring was identified in the eighteenth century and recorded as having therapeutic properties. The water itself is very lightly mineralised with a neutral taste, and the bottle takes its form from the medicinal liquid bottles that were in general use when the source was first described.
The glass is clear and the label is not. Everything visible is either the water or the paper: an uncoated white stock, the name in gold foil, one line of flat black type stating what the water is, and the producer's mark at the foot. There is no colour field, no illustration and no back-of-pack panel competing with the front. The two sizes share one label proportion, so a large and a small bottle set on the same table read as one object at two scales.